About Change/Magic

Ashley Worobec is a multidisciplinary designer and strategist for systems change.


She started Change/Magic to collaborate with a variety of organizations and initiatives in affecting courageous systems change, leaning into her experience in design, strategy, and facilitation.


Throughout her career of 15+ years, Ashley has led in-house creative teams, provided sustainable marketing strategy to Fortune 500 companies, and created brand identities for small businesses doing immense good.


Outside of her professional work, she enjoys conversations with her seven-year-old, reading uncanny and wondrous fiction, walking among the trees, and dabbling in many kinds of making and art.

Ready to stir up some change?
Reach out to start a conversation.