Looking for a way to stand out as a premium product, Bikesaverz hired me to create a professional identity for both their primary brand and first product.

Considering the target market, I aimed to create a brand that was bold, masculine, and appealing to those who take cycling seriously.

The final logomark embodies the company's mission of protecting bikes and components by enclosing the front profile of a bike within a shield.

As Bikesaverz developed their first product, they were inspired by the shape of the product and named it Cobra Cover. As such, I designed a mark that contained three layers of symbolism: the marking of a cobra's hood, road bike handlebars, and CC for "Cobra Cover."