Looking for a way to stand out as a premium product, Bikesaverz hired me to create a professional identity for both their primary brand and first product.

Considering the target market, I aimed to create a brand that was bold and appealing to serious cyclists. The final logomark embodies the company's mission of protecting bikes and components by enclosing the front profile of a bike within a shield.

Bikesaverz' first product's shape served as inspiration for its name: Cobra Cover. I designed a mark containing three layers of symbolism: the marking on a cobra's hood, road bike handlebars, and CC for "Cobra Cover."