Design & Strategy
I'm Ashley Worobec, a freelance designer & strategist. I bring my values, craft, and systems thinking to every project, from brand identities to community engagements.
Approach
How might we...?
Translating vision into form, designing with intention, and keeping the work connected to the outcomes.
Why not...?
Thinking critically about assumptions to find the balance between what's feasible and what's transformative.
What if...?
Bringing curiosity and imagination to every project, seeking to understand what's assumed, and what's possible.
Design WORK
    Design services
    & More
    Creative direction, merchandise, surface design, and more for all the ways you show up in the world.
    Packaging Design
    Retail packaging and label systems designed with sustainability in mind, including materials consulting and production guidance.
    Brand Identities
    Complete brand systems, from naming and logos to comprehensive guidelines, built to reflect your values and grow with your organization.
    Print & Publication Design
    I create annual reports, catalogs, white papers, and educational materials that make complex information accessible and compelling. Every project gets careful attention to typography, grid systems, and the craft of print production.