Publication Design That Inspires Change
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I'm Ashley Worobec, a freelance print and publication designer partnering with mission-driven organizations. I bring meticulous craft and systems thinking to every project, so you get work that doesn't just look good, but knows what it's for.
Approach
How might we...?
Translating vision into form, designing with intention, iterating with care, and keeping the work connected to the outcomes that matter.
Why not...?
Thinking critically about assumptions to find the balance between what's feasible and what's truly transformative.
What if...?
Bringing curiosity and imagination to every project, seeking to understand what's assumed, and what's possible.
FEATURED WORK
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    Signage, merchandise, surface design, and creative direction for all the ways you show up in the world.
    Packaging Design
    Retail packaging and label systems designed with sustainability in mind, including materials consulting and production guidance.
    Brand Identities
    Complete brand systems, from naming and logos to comprehensive guidelines, built to reflect your values and grow with your organization.
    Print & Publication Design
    I create annual reports, catalogs, white papers, and educational materials that make complex information accessible and compelling. Every project gets careful attention to typography, grid systems, and the craft of print production.
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