About Ashley Worobec
Community Engagement Strategist & Designer
Community Engagement Strategist & Designer
I approach every project as a designer and problem-solver, bringing craft and strategic thinking to engage people in the systems shaping our world. My work spans environmental nonprofits, sustainable businesses, educational organizations, and government agencies. These clients share my belief that we can create better futures, together.
With 20 years of experience, I've partnered with mission-driven organizations to create curriculum materials, white papers, and branded publications that amplify their impact. I've led in-house creative teams producing multiple catalog editions annually and developed visual systems for educational materials to advocacy nonprofits.
As co-founder of Traversal Design, I provided co-design facilitation and strategy for the NextCycle WA circular economy program and developed workshop strategy for Seattle-area organizations.
Outside of client work, I am currently advocating for reducing AI and tech in public schools. I previously served as Design for Good Director for AIGA Seattle (2015-2017) and Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability and systems-thinking.
When I'm not designing, I'm getting my hands dirty at Between Whiles Studio and continuing to add books to my personal library.
Based in Seattle, Washington and seeking full-time positions and longer-term contracts.
With 20 years of experience, I've partnered with mission-driven organizations to create curriculum materials, white papers, and branded publications that amplify their impact. I've led in-house creative teams producing multiple catalog editions annually and developed visual systems for educational materials to advocacy nonprofits.
As co-founder of Traversal Design, I provided co-design facilitation and strategy for the NextCycle WA circular economy program and developed workshop strategy for Seattle-area organizations.
Outside of client work, I am currently advocating for reducing AI and tech in public schools. I previously served as Design for Good Director for AIGA Seattle (2015-2017) and Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability and systems-thinking.
When I'm not designing, I'm getting my hands dirty at Between Whiles Studio and continuing to add books to my personal library.
Based in Seattle, Washington and seeking full-time positions and longer-term contracts.
Why Change/Magic
The name Change/Magic came while putting together a talk on acceptance and change, shortly after returning from a trip to Northern Scotland.
While traveling, I marveled at the natural glitter everywhere – mica in the stone, sun on the sea – and felt a sense of deep time in the surrounding hills and mountains.
The talk itself wove years of work and wonder, combining concepts of time and transition with personal experiences and designing for change.
With many crises facing our world, I believe the magic of curiosity, creativity, acceptance, and bold courage will help steer us toward better futures. These values inform my work, whether in visual design or participatory change practices.
While traveling, I marveled at the natural glitter everywhere – mica in the stone, sun on the sea – and felt a sense of deep time in the surrounding hills and mountains.
The talk itself wove years of work and wonder, combining concepts of time and transition with personal experiences and designing for change.
With many crises facing our world, I believe the magic of curiosity, creativity, acceptance, and bold courage will help steer us toward better futures. These values inform my work, whether in visual design or participatory change practices.