About Ashley Worobec
Freelance Designer, DBA Change/Magic
Freelance Designer, DBA Change/Magic
With 20 years of experience, I've partnered with mission-driven organizations to create catalogs, annual reports, curriculum materials, white papers, and branded publications that amplify their impact. I've led in-house creative teams producing multiple catalog editions annually and developed visual systems for everything from educational materials to policy publications for renewable energy nonprofits.
I approach every project as both a designer and a problem-solver, bringing meticulous craft and strategic thinking to make your impact or product shine. My work spans environmental nonprofits, sustainable businesses, educational organizations, and social enterprises. These are clients who share my belief that thoughtful design can help create better futures.
This commitment extends beyond client work. I served as Design for Good Director for AIGA Seattle (2015-2017) and as Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability and systems-thinking.
When I'm not designing, I'm at getting my hands dirty at Between Whiles Studio and continue to add books to my personal library.
Based in Seattle, Washington and available for projects locally and remotely.
I approach every project as both a designer and a problem-solver, bringing meticulous craft and strategic thinking to make your impact or product shine. My work spans environmental nonprofits, sustainable businesses, educational organizations, and social enterprises. These are clients who share my belief that thoughtful design can help create better futures.
This commitment extends beyond client work. I served as Design for Good Director for AIGA Seattle (2015-2017) and as Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability and systems-thinking.
When I'm not designing, I'm at getting my hands dirty at Between Whiles Studio and continue to add books to my personal library.
Based in Seattle, Washington and available for projects locally and remotely.
Why Change/Magic
The name Change/Magic came while putting together a talk on acceptance and change, shortly after returning from a trip to Northern Scotland.
While traveling, I marveled at the ubiquitous natural glitter – mica in the stone, sun on the sea – and felt a deep sense of time in the surrounding hills and mountains.
The talk itself wove years of work and wonder, combining concepts of time and transition with personal experiences and designing for change.
With many crises facing our world, I believe the magic of curiosity, creativity, acceptance, and bold courage will help steer us toward better futures. These values inform my work, whether in visual design or participatory change practices.
While traveling, I marveled at the ubiquitous natural glitter – mica in the stone, sun on the sea – and felt a deep sense of time in the surrounding hills and mountains.
The talk itself wove years of work and wonder, combining concepts of time and transition with personal experiences and designing for change.
With many crises facing our world, I believe the magic of curiosity, creativity, acceptance, and bold courage will help steer us toward better futures. These values inform my work, whether in visual design or participatory change practices.
thinking bigger?
My background reaches beyond print design into facilitation, co-design, and systems strategy. As co-founder of Traversal Design, I provided co-design facilitation and strategy for the NextCycle WA circular economy program and developed workshop strategy for Seattle-area organizations. That work informs how I think about every design project I take on.
If your work calls for something beyond visual design, you're curious about how that perspective might shape a larger initiative, or whether there's possibility for collaboration, I'm always open to a conversation.
If your work calls for something beyond visual design, you're curious about how that perspective might shape a larger initiative, or whether there's possibility for collaboration, I'm always open to a conversation.