About
Why Change/Magic
Systems change is complex, extensive, and often uncertain. It's also full of beauty and possibility.
Getting there requires:
These aren't just values I hold. They're how I believe systems actually change. And they're what it takes to do design that matters.
Getting there requires:
- asking better questions before reaching for answers,
- staying curious about what's hidden behind the obvious,
- trusting that creativity and courage are not optional, and
- accepting where we are as the starting point, not the ending point.
These aren't just values I hold. They're how I believe systems actually change. And they're what it takes to do design that matters.
About Ashley Worobec
Freelance Designer & Owner, Change/Magic
Freelance Designer & Owner, Change/Magic
With 20 years of experience, I've partnered with mission-driven organizations to create catalogs, annual reports, curriculum materials, white papers, and branded publications that amplify their impact. I've led in-house creative teams producing multiple catalog editions annually and developed visual systems for everything from educational materials to policy publications for renewable energy nonprofits.
I approach every project as both a designer and a problem-solver, bringing meticulous craft and strategic thinking to make your impact or product shine. My work spans environmental nonprofits, sustainable businesses, educational organizations, and social enterprises. These are clients who share my belief that thoughtful design can help create better futures.
This commitment extends beyond client work. I served as Design for Good Director for AIGA Seattle (2015-2017) and as Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability. That foundation continues to shape my practice today.
When I'm not immersed in grid systems and type specimens, I practice fine art at Between Whiles Studio and continue adding books to my personal library.
Based in Seattle, Washington and available for projects locally and remotely.
I approach every project as both a designer and a problem-solver, bringing meticulous craft and strategic thinking to make your impact or product shine. My work spans environmental nonprofits, sustainable businesses, educational organizations, and social enterprises. These are clients who share my belief that thoughtful design can help create better futures.
This commitment extends beyond client work. I served as Design for Good Director for AIGA Seattle (2015-2017) and as Operations Director with Common Cause Collective (2019-2023), a community dedicated to systems thinking and designing for regenerative futures.
I graduated from Minneapolis College of Art & Design in 2007 with a BFA in Graphic Design and a focus on sustainability. That foundation continues to shape my practice today.
When I'm not immersed in grid systems and type specimens, I practice fine art at Between Whiles Studio and continue adding books to my personal library.
Based in Seattle, Washington and available for projects locally and remotely.
thinking bigger?
My background reaches beyond print design into facilitation, co-design, and systems strategy. As co-founder of Traversal Design, I provided co-design facilitation and strategy for the NextCycle WA circular economy program and developed workshop strategy for Seattle-area organizations. That work informs how I think about every design project I take on.
If your work calls for something beyond design, or you're curious about how that perspective might shape a larger initiative, or whether there's possibility for collaboration, I'm always open to a conversation.
If your work calls for something beyond design, or you're curious about how that perspective might shape a larger initiative, or whether there's possibility for collaboration, I'm always open to a conversation.