Bright Saver
Solar Policy Advocacy White Paper
This 25-page white paper for Bright Saver, a nonprofit democratizing solar energy through plug-in systems for balconies, patios, and small spaces, presents policy advocacy arguments, pilot program data, and case studies in a format optimized for policymakers, funders, and community stakeholders.
The Challenge
Bright Saver needed a white paper making a compelling case to lawmakers and funders for plug-in solar technology as a path to energy access. The document had to present complex policy arguments and pilot program data while remaining accessible for quick-scanning decision-makers.
The Solution
A 25-page white paper organized from abstract through executive summary, 10 content sections, case studies, and appendix. A single-column layout with wide left margin creates breathing room around complex information. The document includes hyperlinked navigation for digital reading, allowing policymakers to scan and jump to relevant sections efficiently.
The Challenge
Bright Saver needed a white paper making a compelling case to lawmakers and funders for plug-in solar technology as a path to energy access. The document had to present complex policy arguments and pilot program data while remaining accessible for quick-scanning decision-makers.
The Solution
A 25-page white paper organized from abstract through executive summary, 10 content sections, case studies, and appendix. A single-column layout with wide left margin creates breathing room around complex information. The document includes hyperlinked navigation for digital reading, allowing policymakers to scan and jump to relevant sections efficiently.
  • Data Visualizations
    The white paper required substantial data visualization to support policy arguments:
    • 2 tables organizing technical specifications and comparison data
    • 11 charts translating policy impacts and adoption projections into scannable graphics
    • 1 infographic visualizing Bright Saver's thesis about energy access
    • 3 case studies with photography
    Each visualization needed to stand alone for readers scanning the document while supporting the larger narrative.
  • Data Visualizations
    The white paper required substantial data visualization to support policy arguments:
    • 2 tables organizing technical specifications and comparison data
    • 11 charts translating policy impacts and adoption projections into scannable graphics
    • 1 infographic visualizing Bright Saver's thesis about energy access
    • 3 case studies with photography
    Each visualization needed to stand alone for readers scanning the document while supporting the larger narrative.
  • Visual Tone & White Space
    The wide left margin and single-column layout create a readable policy document with an academic, research-oriented feel. This generous white space provides visual relief, gives readers room to mentally process information before moving to the next section, and establishes a structural rhythm that paces the reading experience. From the client's collection of stock images showing plug-in solar installations, I selected photography with warm, natural light—images that felt sunny and optimistic while showing the technology in real residential settings. This "simple and sunny" visual approach uses Bright Saver's brand yellow for headers and warm, glowing photography to communicate that clean energy access is both achievable and worth pursuing, balancing credibility with hopefulness.
  • Visual Tone & White Space
    The wide left margin and single-column layout create a readable policy document with an academic, research-oriented feel. This generous white space provides visual relief, gives readers room to mentally process information before moving to the next section, and establishes a structural rhythm that paces the reading experience. From the client's collection of stock images showing plug-in solar installations, I selected photography with warm, natural light—images that felt sunny and optimistic while showing the technology in real residential settings. This "simple and sunny" visual approach uses Bright Saver's brand yellow for headers and warm, glowing photography to communicate that clean energy access is both achievable and worth pursuing, balancing credibility with hopefulness.
  • The Results
    The white paper serves as Bright Saver's primary tool for policy advocacy toward their goal of 1 in 6 Americans using plug-in solar by 2035. The document supports conversations with lawmakers about policy changes, demonstrates program impact to funders, and provides a clear case for plug-in solar as a breakthrough in energy access. The layout and generous white space make the document approachable while maintaining the authority essential for advocacy work.
  • The Results
    The white paper serves as Bright Saver's primary tool for policy advocacy toward their goal of 1 in 6 Americans using plug-in solar by 2035. The document supports conversations with lawmakers about policy changes, demonstrates program impact to funders, and provides a clear case for plug-in solar as a breakthrough in energy access. The layout and generous white space make the document approachable while maintaining the authority essential for advocacy work.
Project Details
  • Collaborators
    • Client: Bright Saver
    • Creative Director: Sam Miller Khaikin, Bright Saver
  • Deliverables
    • 25-page digital PDF
    • infographics, data visualizations
  • Design Tools
    • Adobe InDesign
    • Adobe Illustrator
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