Biomei
Product Packaging for Natural Farming Solutions
Product labeling for Biomei's natural farming solutions differentiates 4 products across 2 sizes using the brand's texture pattern system while meeting regulatory requirements for agricultural products.
The Challenge
Biomei needed labels for their soil amendment product line—including liquid compost and maintenance solution—that would differentiate products while working within predetermined packaging constraints and meeting regulatory requirements for agricultural use.
The Solution
A consistent label system where the back design remained the same across products while the front used texture differentiation from the brand's graphic system. Each of the four texture patterns differentiated the products, creating visual variety while maintaining brand cohesion.
The Challenge
Biomei needed labels for their soil amendment product line—including liquid compost and maintenance solution—that would differentiate products while working within predetermined packaging constraints and meeting regulatory requirements for agricultural use.
The Solution
A consistent label system where the back design remained the same across products while the front used texture differentiation from the brand's graphic system. Each of the four texture patterns differentiated the products, creating visual variety while maintaining brand cohesion.
  • Differentiation by Pattern
    The four texture patterns created for the Biomei brand system became the primary differentiator across the product line. Each pattern was designed to suggest microscopic soil life and organic matter, making the distinction functional rather than arbitrary. The front labels featured these textures prominently, creating immediate visual recognition while reinforcing the brand's connection to soil health and indigenous micro-organisms. Working within predetermined label dimensions, the texture patterns needed to remain recognizable even at the constrained scale while accommodating required product information.
  • Differentiation by Pattern
    The four texture patterns created for the Biomei brand system became the primary differentiator across the product line. Each pattern was designed to suggest microscopic soil life and organic matter, making the distinction functional rather than arbitrary. The front labels featured these textures prominently, creating immediate visual recognition while reinforcing the brand's connection to soil health and indigenous micro-organisms. Working within predetermined label dimensions, the texture patterns needed to remain recognizable even at the constrained scale while accommodating required product information.
  • The Results
    The labeling system successfully differentiated Biomei's soil amendment products while maintaining strong brand presence. The texture-based differentiation proved intuitive for customers while staying grounded in the brand's natural farming philosophy.
  • The Results
    The labeling system successfully differentiated Biomei's soil amendment products while maintaining strong brand presence. The texture-based differentiation proved intuitive for customers while staying grounded in the brand's natural farming philosophy.
Project Details
  • Collaborators
    • Client: Natural Farming Co.
    • Subcontractor to: CAMBIO Consulting
    • Creative Director: Hannah Mello, CAMBIO Consulting
  • Deliverables
    • label design + print files (2 sizes, 4 products, 8 total variations)
  • Design Tools
    • Adobe Illustrator
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