I created the logo by hand, cutting and tearing paper—a circle broken into pieces and rearranged into the shape of roots spreading outward. This physical process mirrors how you work soil with your hands, creating an authentic connection to farming practice. After scanning, I converted it to vector and added texture suggesting life in healthy soil. I developed multiple logo variations including lockups, stacked configurations, standalone mark and wordmark, versions with the tagline "Natural Farming Solutions," and submarks for specific programs.

I extended the cut-paper aesthetic into a complete graphic system providing distinctive visual language across applications. Layout graphics use different cut shapes to create frames for content, echoing the logo's construction method while providing flexible compositional tools. Textured patterns imitate the organisms found in healthy soil, making the microscopic world of IMOs visible and creating tactile interest. Icon sets follow the cut-paper aesthetic, maintaining visual consistency while providing functional graphics. This system stays conceptually tied to the hands-on, organic nature of natural farming while giving Biomei tools to scale consistently.

The Biomei brand successfully bridges traditional Korean farming wisdom and contemporary regenerative agriculture, Hawaiian cultural influences and global community building, grassroots activism and professional education services. The cut-paper logo and graphics create a distinctive, handmade aesthetic that stands out in agricultural branding while feeling authentic to farming practice. The brand communicates both radical change and warm welcome—inviting people to join a movement transforming agricultural systems while building community. The rebrand gave Natural Farming Co. a distinctive identity that elevated their work and unified their diverse offerings, with the name itself capturing the organization's mission by connecting cultural influences, biological principles, and community exchange in a single word.