Catalyst & Sunrise
Good Inside
Good Inside
promo identity · surface design · packaging · marketing
Client: Catalyst Marketing & Sunrise Identity
Services: creative direction, promo identity, copy, surface design, packaging, marketing
Collaborators: Ben Woods (icons)
Services: creative direction, promo identity, copy, surface design, packaging, marketing
Collaborators: Ben Woods (icons)
Catalyst Marketing and Sunrise Identity wanted to put out a self-promo kit highlighting more sustainable merchandise as the two agencies merged.
My aim in the design for the this kit was to make sustainability look cool. Rather than using the more expected blues and greens, I chose black, white, and red for a bold, modern look. By using that palette with natural textures, we were still communicating a sense of sustainability.
My aim in the design for the this kit was to make sustainability look cool. Rather than using the more expected blues and greens, I chose black, white, and red for a bold, modern look. By using that palette with natural textures, we were still communicating a sense of sustainability.
The packaging made effective use of the interior, rather than including additional print pieces. Copy included a message to recipients, as well as sustainability information on each of the pieces included in the kit.
The copy on each item played off of puns, adding a sense of humor, with the hope that people seeing them in use will also be inspired to reduce and reuse more themselves.
