501 Commons approached me to design a logo for their annual fundraising event, Techtacular. Each year, the event is features a different theme, ranging from "STEMpunk" to "Tweets, Beats & Haiku." In 2016 they featured Zap the Gap, their new campaign designed to improve nonprofits' access to technology.

Techtacular has struggled with a lack of cohesiveness and brand consistency year over year. The new logo system had to be tech-oriented, consistent, and let each year's personality shine.

I created a custom typeface inspired by electricity and grids that kept Techtacular neutral, allowing each year's theme to be included without becoming overwhelming. With this layout, 501 Commons is able to design the yearly theme in-house while maintaining a consistent brand identity.

For the Zap the Gap logo I customized a typeface to convey a sense of electricity, alluding to the broad range of technology-based assistance and support they offer.