Traversal
naming · brand identity
Services: naming, brand identity
I partnered with a colleague to start a small consultancy around systems change during our work elevating the circular economy across Washington State. During the formation I took on the naming, branding, and design of the website and other materials.
Traversal:
traverse (travel across, bridge) + -al (action, process)
Traversal speaks to the role of translator when working with people across power dynamics and industries, helping organizations and initiatives to shift between paradigms. Traversal is also a mathematical term referring to the path taken to access data points in a larger structure.
traverse (travel across, bridge) + -al (action, process)
Traversal speaks to the role of translator when working with people across power dynamics and industries, helping organizations and initiatives to shift between paradigms. Traversal is also a mathematical term referring to the path taken to access data points in a larger structure.
