Biomei (originally Natural Farming Co.) was founded to help farmers move away from reliance and spending on big ag in order to increase soil health, resiliency, and yields through education, community, and products. In order to continue scaling their impact, they were seeking a full rebrand including name and a brand identity system.
The new name speaks to the real work of Korean Natural Farming – improving the health and resilience of the soil microbiome, specific to a particular place.