Intel
Trailblazers & Stagazers
Intel was seeking branding for a team retreat, accompanied by merchandise and an app. The name of the retreat and an overview of the location and team activities were provided as context. The color palette was informed by Intel, and I made a gradient that included the warmth of the desert and blues of the night sky.
I created a contrasting logotype with Trailblazers in a no-frills sans serif, and Stargazers as a fluid script. A set of alternate initial-based logos appeared on merch. I created a patch for each of the three main activities, and branded a Pendleton wool blanket and hats. I created a screenshot teaser for the proposed app based on stargazing.
Intel was seeking branding for a team retreat, accompanied by merchandise and an app. The name of the retreat and an overview of the location and team activities were provided as context. The color palette was informed by Intel, and I made a gradient that included the warmth of the desert and blues of the night sky.
I created a contrasting logotype with Trailblazers in a no-frills sans serif, and Stargazers as a fluid script. A set of alternate initial-based logos appeared on merch. I created a patch for each of the three main activities, and branded a Pendleton wool blanket and hats. I created a screenshot teaser for the proposed app based on stargazing.
Project Details
  • Collaborators
    • Client: Catalyst Marketing
  • Deliverables
    • event brand identity (logo, fonts, color palette)
    • merchandise selection & design
    • patch designs
    • RSVP postcard design
    • app teaser design
    • product mock-ups
  • Design Tools
    • Adobe Illustrator
    • Adobe Photoshop