oneVessel
naming · brand identity · print · surface design · packaging
Client: Katri Inc. DBA Vessel Drinkware
Services: naming, brand identity, print, surface design, packaging
Collaborators: Nina Painter (senior designer), Nancy Taing (junior designer)
Services: naming, brand identity, print, surface design, packaging
Collaborators: Nina Painter (senior designer), Nancy Taing (junior designer)
After building their business on custom-branded drinkware for cafes and businesses, I was hired to develop a new retail line and brand identity, and build and lead an in-house design team.
oneVessel:
emphasizing reuse over time
Vessel Drinkware, a DBA of Katri Inc., wanted to shorten their new retail line's name while keeping it familiar to existing customers.
emphasizing reuse over time
Vessel Drinkware, a DBA of Katri Inc., wanted to shorten their new retail line's name while keeping it familiar to existing customers.
The new identity allowed the custom illustrations on each product to stand out. Because it would appear in a variety of sizes, colors, and applications, the logo needed to be simple and readable.
After directing and collaborating with illustrators and designers, we launched a new, highly-flexible and modern brand identity along with custom drinkware designs and sales materials.
The company went from offering customer-branded promotional drinkware to selling a decorated retail line that was sought after by local and national grocers, retailers, and coffee shops.
The company went from offering customer-branded promotional drinkware to selling a decorated retail line that was sought after by local and national grocers, retailers, and coffee shops.
